Writing

Notes on search, AI and organic growth.

What I'm testing, what changed in search this month, and what it means for the sites I work on.

Keyword Research 24 Sep 2026 5 min read

Striking-distance keywords: the fastest win in most SEO audits

The pages already ranking between positions 8 and 25 are the ones closest to paying off. Here is how to find them in Search Console and turn the list into a roadmap someone can act on.

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Notes on search, AI and organic growth.

Articles

Striking-distance keywords: the fastest win in most SEO audits

Have a website that should be getting more traffic?