Project details
- Industry
- Dental / Healthcare
- Location
- Australia
- Project type
- Local SEO / Healthcare SEO
- Duration
- Ongoing
- Last updated
- 66.2K
- Total Clicks
- 2.3M
- Total Impressions
- 2.9%
- Average CTR
- 2.3
- Average Position
Search Console, tracked period
The work
Overview
An Australian dental practice competing for high-intent treatment and location searches against established local competitors and directory listings.
The challenge
High-value treatment keywords sat below the local pack, and location pages were too thin to rank for the suburbs the practice actually served.
The strategy
- Location and treatment page architecture mapped to how patients actually search.
- Google Business Profile and local citation clean-up for consistent NAP data.
- Technical fixes across indexing, internal linking and page speed.
- Content depth added to treatment pages targeting commercial intent.
The results
- 66.2K clicks and 2.3M impressions across the tracked period.
- Average position of 2.3 on tracked terms.
- First-page rankings for high-intent dental searches.
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