Project details
- Industry
- Travel & Tourism
- Location
- Italy
- Project type
- Travel SEO / International SEO
- Duration
- Ongoing
- Last updated
- 73.1K
- Total Impressions
- 218
- Total Clicks
- 0.3%
- Average CTR
- 11.6
- Average Position
Search Console, tracked period
The work
Overview
A Rome-based tour operator competing for travel searches made from many countries, in more than one language, against large OTA platforms.
The challenge
Impressions existed but clicks did not follow: pages ranked deep for broad tour queries and the titles gave searchers no reason to choose them.
The strategy
- International keyword coverage mapped by source market and language.
- Tour and attraction page structure rebuilt around search intent.
- Title and meta description rewrites on high-impression, low-CTR pages.
- Technical fixes for hreflang, indexing and crawl efficiency.
The results
- 73.1K impressions across the tracked period.
- Broader keyword coverage across Rome tour and attraction queries.
- Foundations set for CTR gains as positions improve.
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