Project details
- Industry
- FinTech / Payment Processing / SaaS
- Location
- United States
- Project type
- B2B SEO / SaaS SEO / FinTech SEO
- Duration
- Ongoing
- Last updated
- 55.3K
- Total Clicks
- 700K
- Total Impressions
- 7.9%
- Average CTR
- 3.1
- Average Position
Search Console, 3-month window
The work
Overview
Nimbus Payments is a US-based payment processing provider focused on integrated payment solutions for businesses using NetSuite ERP. The SEO strategy focused on building search visibility around payment processing, NetSuite payments, accounts receivable solutions and other high-intent B2B search topics.
The challenge
A narrow, high-value B2B niche where most commercial keywords sat on pages 2-7, with several money terms having no dedicated landing page at all.
The strategy
- Striking-distance analysis of every keyword with existing impressions to prioritise page-1 opportunities.
- Keyword-to-URL mapping separating existing from new pages, each with a suggested meta title and description.
- New landing pages for uncovered commercial clusters: payment processors, merchant services, ACH autobilling, AR automation.
- Technical SEO and on-page refresh across existing pages to lift positions on high-impression terms.
The results
- Average position of 3.1 with a 7.9% CTR across the tracked quarter.
- Sustained click and impression growth through the period.
- Broader commercial keyword coverage across the NetSuite payments topic cluster.
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